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Pop Cultured

We’ve anticipated, tracked and delivered on entertainment trends for over 30 years.

Find out what we can do for your brand.

About Us

About Us

Since 2004, Fourth Castle has developed marketing and merchandising solutions for over a hundred world-class brands, tasked either as direct licensee, white label contractor or strategic consultant.

Our collective decades’ experience, as well as our design, sourcing, manufacturing, logistics and strategic resources, provide a turnkey solution for licensors, licensees or any firm looking to produce a product to reach their target market.

We’ve developed thousands of products across dozens of categories for studios including Mattel, CBS, HBO, Sony Pictures Television, and Universal Studios. Among these items are licensed merchandise from key franchise brands such as Alien/Aliens, Star Trek, Ghostbusters, Green Day and Rob Zombie.

Fourth Castle’s singular experience in marketing and manufacturing gives it a unique perspective that keeps its clients and partners well ahead of the increasingly fluid world of the tastes and habits of pop culture consumers.

JOE SENA, PRESIDENT

Fourth Castle was founded by Joe Sena, veteran marketer, designer and engineer. His first job designing “Star Trek” convention shirts for Creation Entertainment ended 7 years later with over 1000 SKUs distributed globally for dozens of brands and categories. Sena became Creative Director of Universal Studios’ New Media Group, developing digital content and communications for the studio’s fabled brands and business units. Merging marketing with product development, Sena created Fourth Castle to serve the pop culture consumer from all angles. He launched sites for established genre brands, including legendary horror brand Fangoria, and relaunched classic 1970s “Mego” 8-inch action figures as a retro collector line with Paul “Dr. Mego” Clarke under the proprietary EMCE Toys brand.

Our Services

Design

All design needs from traditional to digital, with applications from virtual to physical. We can craft a product with an eye toward how it integrates with the total strategic chain.

Manufacturing and Sourcing

Experience and relationships with dozens of factories, and a dedicated overseas product management team, allows us to expertly serve your needs.

Logistics

Bonded and insured, we can provide a turnkey experience by working with our logistics partners to move goods from the factory to your warehouse door. We can even facilitate shipments directly to your clients, or transfer goods to your forwarder of choice in Asia.

Strategy

Our mutual business growth is based on a firm grasp of shifting tastes and developments — it is incumbent on us not just to rely on our experience, but to constantly research, monitor and analyze an ever-changing pop-culture marketplace.

Categories

In over 30 years, Fourth Castle’s team has executed deliverables in categories including, but not limited to:

Action Figures

Apparel

Automotive accessories

Barware

Collectibles

Digital apps

Games

Glassware

Headgear

Housewares

Jewelry/Accessories

Novelties

Office Products

Print media/collateral

Prop replicas

Signage

Souvenirs

Toys

Vinyl Records

CLIENTS/PROPERTIES

We’ve been honored to work with some of the best names in the business, including, but not limited to:

Alien/Aliens
Bravado Merchandising
CBS
Coty-Rimmel
DC Comics
Diageo Brands
Diamond Select Toys
Fangoria
Ghostbusters
Green Day
HBO
Marvel
Mattel
Miramax
Paramount Pictures
Planet of the Apes
Predator
Rob Zombie
Sony Pictures Television
Seagram
Star Trek
20th Century Fox
Turner
Universal Studios
X-Files

Gallery

zombie_stuffzombie_dollzh_stufftrekpredator_lunchboxnuka_blastermonsters_lunchboxmattelmarvelaliens_nanoforcealiens_lunchboxalien_lunchbox

Our Brands

Over time, we’ve specialized in a variety of products or launched our own content under the following proprietary brands:

EMCE TOYS

Initially created for our Mego action figure reboot, EMCE is now Fourth Castle’s brand for licensed merchandise in all categories.

FLATSTIX

EMCE Toys’ sub-brand for decorative accessories that hang, stick or otherwise attach to walls, windows or other flat surfaces.

NANOFORCE

EMCE Toys’ sub-brand for licensed figural interpretations of the classic “plastic army men” sets beloved by generations.

CLASSIFIED NOVELTIES

Our brand of classic and original off-brand products designed with one objective: fun

STABBY ROAD PODCAST

Horror films through the eyes of three generations, hosted by filmmaker/Sesame Street director ROB GRAYDON, award-winning adult star SONIA HARCOURT and Fourth Castle’s own JOE SENA.

THE MONSTER CHANNEL

An experiment in niche broadcasting, a 24/7 throwback to the oddball UHF channels of the 70s and 80s, featuring classic horror/cult films, tv shows and unconventional programming.

Contact

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    Fourth Castle Micromedia

    208-10 Cross Island Pkwy
    #527
    Bayside, NY 11360
    718.810.6501
    joe@fourthcastle.com

    Our Team

    Funtrepreneur/Guy To Blame

    Joe Sena
    joe@fourthcastle.com

    Minister of Finance

    Patrick Devaney
    patrick@fourthcastle.com

    Warrior Queen of Operations

    Samantha Buijk
    sam@fourthcastle.com

    Pumpkin King of The Monster Channel

    Evan “Halloween Jack” Davis
    mrhalloweenjack@gmail.com

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